Consumer Goods
For long-term success in the consumer goods industry, strong interplays among various players, such as suppliers, distributors, powerful customers, and logistics partners, are essential. The challenges of strategic interaction can be found in all parts of the value chain, from supply and packaging to logistics, marketing, and sales, in this particularly fast-moving industry.
Our process provides an ideal method with which to better understand the dynamics of these interplays. It has been helping our clients to make sensible decisions regarding careful competitive positioning and partnering since 2008.
Aspects we have dealt with in the Consumer Goods industry
Backward integration
Industry landscaping
Multi-brand strategy
Competitive positioning
Communication strategy
Repositioning strategy
Competitor overreaction
Defending from takeover
Market spillover effects
New product introduction
Copy cat defense strategy
Co-manufacturing agreement
Maneuvering in a price war
Attacking the market leader
Using competitor price shield
Handling a dominant competitor
Annual corporate strategy review
Logistics and transport strategy
Avoiding head-to-head competition
Handling an aggressive competitor
Market exit and pullback strategy
Sales force allocation and budgeting
Competitive pricing: dynamic strategy
Corporate alignment between divisions
Product development and specification
Responding to a competitor’s new product
Effects of competitor vertical integration
Defense / counter strategy against competitor move
Strategic market positioning and market segmentation